Insight: People feel stuck in their daily lives and it affects their health physically and mentally.
Big Idea: People say “I need a vacation” way too often.
Execution: People struggling from trip deprivation.
Partner: Ava Horigan
Disclaimer: This is student work and was not made for the TripAdvisor brand. All images are licensed or from tripadvisor.com
Trip Deprivation Diagnosis
TripAdvisor
Print A
Print B
Print C
Trip Deprivation Diagnosis Screensaver
TripAdvisor will use eye-tracking technology to determine how long someone has been staring off at a vacation screensaver on their Apple Devices.
When the person breaks eye contact with the screen, text will appear line by line telling the person how long they spent staring at the beautiful getaway.
We will be finding those who are Trip Deprived in the wild, and giving them a link to book their next trip.
Trip Deprivation Ambulance
TripAdvisor place branded ambulances in big city plazas to catch workers on their lunch breaks.
There will also be digital kiosks where people can purchase a vacation on the spot.
Trip Deprivation Micro Site
Any links or qr codes for this campaign across all mediums will lead to the campaigns landing page, tripadvisor.com/tripdeprivation.
Those who are diagnosed with Trip Deprivation will find options for the best vacation spot to treat the condition.
