741 Rover
Shoot For The Moon
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Insight: Today’s rising athletes don’t want to follow a path, they want to launch one, and 741 Rovers reflect their drive for progress, disruption, and elevation both on and off the court.
Big Idea: Sci-Fi themed activation on college campuses, making the shoe a symbol of progress, exploration, and elevation.
Execution: Create a basketball court pop up where people will be able to shoot hoops while entering mixed reality with the Meta Quest 3 (VR Headset) transforming the court into the moon.
Disclaimer: This is student work and was not made for the 741 brand. All images are licensed or from 741performance.com
Spectator View
Participants will be able to enter the cage, step onto the court, lace up their 741 Rovers, put on the Meta Quest 3 headset and test out their basketball skills on the moon.
Participant View
POV from inside the Meta Quest 3, where Mixed Reality overlays the court, making the participant feel as if they’re on the moon. You get the feel of the product in an out of world experience.
