Nanit

Binge Your Baby

Insight: New millennial parents grew up on YouTube, Netflix, reality TV, and binge culture and naturally see everything through the lens of content and entertainment even their baby monitor.

Big Idea: Binge your baby from anywhere.

Execution: Position Nanit as a dramatic TV series about a
baby’s growth.

Disclaimer: This is student work and was not made for the Nanit brand. All images are licensed or from nanit.com

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Social Exectution

Many use social media such as Instagram to stay in touch with updates on their favorite shows, so we’ll use Instagram advertising to promote Binge Your Baby.

We will ‘hire’ a baby to make Reels out of for each episode, with these images as thumbnails.

This will also incorporate a teaser to ‘Season Two.’