Too Good To Go

The Hungry Games

Insight: Gen Z loves to eat well, save money, and feel good about it, moving them towards environmentally friendly value meals.

Big Idea: Position Too Good To Go as an exciting game of chance where every surprise bag is a shot at great food, great value, and a great feeling.

Execution: Use clever puns that turn meals into moments of chance, excitement, and tasty payoff.

Disclaimer: This is student work and was not made for the Too Good To Go brand. All images are licensed or from toogoodtogo.com

Print A

Print B

Print C

OOH

The three prints have alternate themes targeted toward the three cities TooGoodToGo has the most affiliated restaurants in (New York City, Paris, London). These billboards will have geolocated QR codes that direct consumers towards nearby restaurant affiliates. They’ll be placed in food hotspots in these respective cities.