Make A Wish CNY

40 Years of Make A Wish

Brief

Objective: Increase donor and volunteer involvement throughout all 15 CNY counties.

Deliverables:
- Social Media posts (Meta)
- :30 Radio Spot
- Emails

Creative Team

Account Creative Director: Jackson Berger

Creatives:
Chloe Kiser
Maddie Casamento
Ben Adams
Ben Martin
Hailey Huang

Agency

TNH Ad Agency (Newhouse on campus agency)

Overall Creative Director: Cole Meredith

Reels

Title: Our Favorite Wishes

Caption: We’re celebrating 40 years of Make a Wish by looking back on some of our favorite wishes that we were able to grant! Can’t wait for 40 more years worth of memories.
#40YearsOfMakeAWish

Audio: when you wish upon a star - christina perri

Title: The Place Where Wishes Come True

Caption: In the past 40 years of granting wishes, Disney has been a common theme amongst our kids’ desires. We take a look back on some of our favorite memories of Disney wishes.
#40YearsOfMakeAWish #Disney

Audio: You’ve Got a Friend in Me - Disney Ukulele

Title: A Trip to the Finals

Caption: We’re celebrating 40 years of Make a Wish by looking back on some of our favorite wishes, this one being a trip to the NBA Finals back in the 90s!
#40YearOfMakeAWish #NBAFinals

Audio: NBA on ESPN Theme Song - Instrumental King

Title: A Candle for Anthony

Caption: When we lose a wish kid, we always celebrate their lives by lighting a candle in their memory. Moe Harrington, our Director of Mission Delivery, shares more on what that means to us at Make a Wish CNY.

Audio: Candle in the Wind (Piano Instrumental) - Sheet Music Boss

Meta Posts

Caption: Whenever we grant a wish, it gets added to our wish wall! Come help us fill the wall up before it’s too late… we’re running out of space!
#40YearsOfMakeAWish

Caption: The magical place where countless wishes have been granted over the past 40 years. Here’s to 40 more!
#40YearsOfMakeAWish

Caption: Join the Make a Wish family, because there is another out there that needs you. The last 40 years were great, but you can make the next 40 greater.
#40YearsOfMakeAWish

:30 Radio Spot

[Soft, inspiring music begins.] [0:30]

Narrator (warm, heartfelt):
Every child deserves to have a hero.

Someone wise enough to listen.
Someone strong enough to be gentle.
Someone bold enough to believe in miracles.

And for so many children with life-threatening illnesses, their heroes are already here.

At Make-A-Wish Central New York, we honor the frontline healthcare workers who give everything to make a difference in these children's lives.

Because that’s what heroes do.

[Music fades out with the Make-A-Wish tagline.]

Make-A-Wish Central New York. Together, we inspire hope.

Subject Line: You’ve Made Wishes Come True – Let’s Do It Again!

Header: Unwrap the power of a wish today.

Email Body:

Dear XXX,

Your generosity brought happiness and unforgettable moments to children with critical illnesses right here in Central New York. Thanks to your support, kids like Natalie Gondek of Clayton, NY, who wished for a Barbie-themed camper to spend time camping and boating with her family, had that wish come true.

But there’s still so many more wishes waiting to be granted.

Every day, families in Central New York face unimaginable challenges. With your help, we can continue turning their dreams into reality, lighting a spark of hope for children facing life-threatening illnesses. Whether it’s funding a once-in-a-lifetime experience or inspiring hope through fundraising or volunteer efforts, your renewed support makes all the difference.

Let’s keep changing lives together.

With gratitude,
Make-A-Wish Central New York

Donate Now• Fundraise • Volunteer with Make-A-Wish CNY

Copy 2 - For Potential Donors/Volunteers

Subject Line: Make Wishes Come True in Central New York

Header: Let’s change lives together.

Email Body:

Dear XXX,

Every 20 minutes, a child is diagnosed with a critical illness. To these children, hope is not just a wish; it’s a lifeline. With your help, Make-A-Wish Central New York has the power to change lives- one wish at a time.

Your support helps grant wishes to kids like Natalie Gondek of Clayton, NY, whose wish was to receive a Barbie-themed camper to safely enjoy time outdoors with her family while immunocompromised. Wishes create moments of complete joy that will be remembered and replayed in the imagination of the child forever. Whether it’s meeting their favorite superhero or traveling to a dream destination, these wishes have a lasting impact on their lives and families.

But we can’t do it without you.

Every donation, every fundraiser, and every volunteer effort—big or small— brings Make-A-Wish CNY closer to granting more wishes and giving families in our community the hope they need as their children face critical, life-threatening illnesses.