Theragun
Routine, Not Recovery
Insight: An injury can stop your daily routine, unless treating your body becomes part of it.
Big Idea: Theragun isn’t just for recovery, but a daily injury prevention tool, re-framing the use case and making it an essential item.
Execution: Position Theragun as part of the non-negotiable habits of your day such as coffee, breakfast, and washing up.
Disclaimer: This is student work and was not made for the Therabody brand. All images are licensed or from therabody.com
