BBDO
Live Banners // Customizations
Brief
Live Banners
Objectives: Raise awareness to retirees about certain issues that come with age that they may not be aware of
Deliverables:
- Social Media posts (Meta)
Creative Team
Head Art Director: Victor Cortes
Head Copywriter: Nia Rodriguez Intern Art Director: Jackson Berger Intern Copywriter: Gino Palacios
Agency
BBDO New York
Account Directors: Tony DiPietro, Zoe Sullivan
Live Banners
September
Master
Caption:
With life expectancy on the rise, prioritizing our brain health is crucial. Discover how AARP can help you keep your brain sharp as you age. Join the conversation Thursday, September 19 at 10 PM ET/9PM CT on RFD-TV, or watch on the web at aarp.org/aarplive.
October
Master
Caption:
From medical bills to utilities, navigating day-to-day expenses can be challenging. Discover resources to help manage your expenses with tips from AARP. Join the conversation Thursday, October 17 at 10 PM ET/9 PM CT on RFD-TV or watch on the web at aarp.org/aarplive.
November
Master
Caption:
What’s a great way to avoid phone scams? Ignore unknown calls. Stay informed on scam prevention with insights from an anti-fraud expert. Join the conversation Thursday, November 21 at 10 PM ET/9 PM CT on RFD-TV or watch on the web at aarp.org/aarplive.