Method Men Body Wash Campaign
Shadowing Shower
Insight: The scent follows you around for the day.
Big Idea: When you shower in the morning, the scent lives in your shadow
Execution: Show what someones shadow will smell like when they shower with Method Men
Print A
Print B
Print C
OOH Execution
Scented billboards placed in train stations, typically a place not known for its quality smell.