Fuel Cell Ohtani 1 Campaign

Fluent

Product: Fuel Cell Ohtani 1

Insight: There are a lot of different languages spoken amongst baseball players. In addition, pitching is a whole different language from hitting, and only Ohtani has mastered both languages.

Big Idea: This cleat translates your game to the next level, regardless of your position or role in the game.

Execution: Show this cleat being used by a pitcher and a hitter.

Print A

Print B

Print C

Emerging Technologies Idea

Emerging Technologies Idea: Order a small electronic chip along with the cleat that attaches safely to the bottom of the cleat. This chip will track a lot of data...

Emerging Technologies Idea: Once the chip is attached, you will download the New Balance ShohAI Trainer app. You’ll be able to connect your cleats (chip) via Bluetooh as well as personalize the app to optimize your own data.

Emerging Technologies Idea: Once you have personalized the app, it’ll take you to a home screen where you can see the different forms of data and progression you are able to track.

Emerging Technologies Idea: The second data form comes in statistical metrics, in this example being the 60 yard dash, a common scouting metric in the baseball world. It’ll compare your results to your past results, as well as people in your class. This will allow players to easily track their progression.

Emerging Technologies Idea: The main feature is an AI coach of Shohei Ohtani users can verbally communicate with in over 100 languages. There is a pitching, batting, and baserunning coach and you can ask for personalized and specifc tips and tricks.

Emerging Technologies Idea: Finally, you are able to track your motions. In this example, you can record, rewatch, and save your pitching motion. You can save the recording and compare current motions to past ones, making this a great tool for coaches to show players their motion progression over time.