Insight: Americans eat the same foods over and over again while watching sports.

Big Idea: Enjoy the World Cup with a meal from the country playing on your screen.

Execution: Coke Zero released recipes for every 2026 World Cup country. Fans searched grocery stores for the ingredients, cooked the dish, then scanned their meal to receive a match rating and the chance to unlock an exclusive Coke Zero 12-pack.

Copywriter: Nora Fay
VO: Calum Mitchell

Disclaimer: This is student work and was not made for the Coke Zero brand.