Insight: Clash of Clans’ sound and music is repetitive and annoying, causing players to mute the game.

Big Idea: We’re replacing our music with your music so that you turn the sound back on.

Execution: Integrate Spotify into Clash of Clans so that players can listen to their music in the game. Allow players to set village anthems, songs that play during battle. Now that players have turned their sound back on, we can tease the upcoming Netflix show by adding the “Tudum” to the iconic Clash of Clans intro.

Copywriter: Benjamin Adams
VO: Benjamin Adams

Disclaimer: This is student work and was not made for the Clash, Netflix, or Spotify brands.